Evergreen
Primary surface
#00501B
- RGB
- 0 80 27
- CMYK
- 100 0 66 69
Brand
Guidelines
The brand
at a glance.
Two Frogs makes small-batch apparel for people who move between the city and the wild. One mark, four colours, four typefaces and a calm, confident voice. Everything that follows is detail on these five things.
The lineup.
Four lockups, one mark. Use the horizontal by default, the vertical where a layout needs height, the symbol where space is tight, and the wordmark where type alone has to carry.
Clearspace.
Give the mark room to breathe. The clear space on every side equals the height of the mark you are using. Nothing enters it: no type, no imagery, no edge of a page or screen.
| Lockup | Clear space, as a share of width |
|---|---|
| Symbol | 40% |
| Horizontal | 19% |
| Vertical | 50% |
| Wordmark | 25% |
Misuse.
The mark is drawn once. Do not redraw it, bend it or restyle it. Six common mistakes, all of them off limits.
Approved combinations.
Six pairings of mark and ground. Anything outside these risks legibility or drifts off the palette.
Minimum sizes.
Shown at true size. Never go smaller than this.
Symbol
28 px on screen · 6 mm in printFull lockup
120 px on screen · 24 mm in printBelow these widths the mark stops reading. If a space is too tight for the full lockup, switch to the symbol rather than shrinking it. In print, measure the width of the mark itself, not the clear space around it.
Built for
the wild.
Shop all 32 speciesthe wild.
Surface
system.
The colours the website actually sits on. Near-black greens keep photography vivid and leave Petal Rouge meaningful.
CanvasPage body, nav, footer, product tiles
#0D1911RaisedCards, the nav pill, elevated sections
#0D1A10MossHover fills, glows, active states
#155128SageButtons, links, prices, stars and hover states
#ECF2C7PaperBody text and section headlines
#F2EDE3Pantone.
Closest spot matches for print. Coated for gloss and silk stock, uncoated for matte and kraft. Always check a physical swatch before a run.
Evergreen
Coated357 C
Uncoated357 U
Cream
Coated7485 C
Uncoated7485 U
Dark Spruce
Coated5535 C
Uncoated5535 U
Petal Rouge
Coated1915 C
Uncoated1915 U
Packaging.
A hand-numbered hang tag on every piece, and a kraft mailer with the mark on the flap and the wordmark on the front.